Archive for the ‘Shopping Center Lighting’ Category

LA Drops Plans to Tighten Restrictions on Business Signs

LA businesses and the signs industry have won an important fight against harsh restrictions and fines considered by the City of Los Angeles, reports the Los Angeles Business Journal this morning.  The rules were considered by many business owners to be excessive – fines for a violation of a sign measuring 20 x 20 were proposed to be $6,000 for the first violation, $12,000 for the second, and $24,000 for the third. 

Instead the city is considering a proposal from business groups and the sign industry to levy a fee on all business owners with sign permits. The money would go to hire more inspectors to target thousands of business signs without permits, writes the Journal.

As we noted in the CNP Signs & Graphics blog months ago, the changes proposed by the City were highly restrictive. “The City of Los Angles wanted outdoor pole signs reduced from 42 feet to 25 feet,”  says Roy Flahive of CNP Signs & Graphics, a national sign company located in San Diego, CA.  “The signage allotment for a piece of property would have been reduced from 4 sq feet to 1 sq foot, per lineal foot of frontage, and it would have reduced monument signs by half.”

The new fees levied against businesses with legal signs will go toward hiring new inspectors.  These inspectors will be targeting the large number of illegal signs in the City.  Some estimates of illegal signage are up to 50% of all signs in the incorporated area. Business groups and anti-sign activists can agree on one thing – the illegal signs add to the problem of clutter and excessive ambient light.

Malls Are Cool Again? Hello Westfield.

Back in the 80′s, the Mall was the place to be.  But the giant shopping centers have had a tough time over the past ten years says a recent article from CNN.  Great signage from CNP Signs & Graphics is a part of package delivering happy customers to waiting retailers at the tony Westfield Valencia Town Center.

“The new generation of malls needs to be built with every kind of store, all of them as easy to access as a Safeway (SWY, Fortune 500). Then”, says Westfield spokeswoman Katy Dickey,” as the positive results from Westfield’s renovations show, customers will stay longer and spend more.”

To read more, click here.

Wayfinding Bliss

Even repeat visitors to a commercial property, hospital or theme park may need a little help navigating the intricacies of a large complex. When designing any wayfinding program CNP Signs & Graphics works hard to keep visual consistency and simplicity throughout the process.

Simple, clear direction without confusing clutter

The recently completed Pacific Center business park in Sorrento Valley, CA is a good example of how uniformity can also be very visually appealing. Moving from the outside to the inside of the property, we will describe the elements and how they contribute to the success of the project. Experts at Stuart White Design conceived the project for the Pacific Center and CNP implemented two gateway monument art pieces at the entrance of the park. These monument structures are faced in black marble to tie into existing elements of the buildings in the complex. Two large entryway arches were also manufactured by CNP. These were the largest pieces in the project and are the focal point of the wayfinding system.

The size of the arches along with the design intent that they appear continuous when installed made it a challenge for CNP installation experts. Additional bracing and laser guides were employed to make sure the structures were installed plumb along the asymmetrical property entrance.

Pacific Center entrance arch

Arched entrance to the Pacific Center in Sorrento Valley, CA

Just inside of the monument signs and entryway arches, CNP also installed four primary directional signs and eight secondary directional signs to guide guests entering the property. These directionals contained design elements similar to both the buildings and the other signage in order to maintain design consistency.

Finally, two stone and tile monument walls were constructed with pin-mounted letters (“Pacific Center”) that helped identify the park from adjacent streets. Good wayfinding matches elements of the property and is properly spaced out to give drivers time to make necessary adjustments. Another element that makes a successful system is the elimination of clutter. Too much information can actually slow the flow of traffic in a complex environment.

Wayfinding achieves its goal when guests can determine where they are, where they want to go, and when they have arrived at the destination.

Pacific Center Kiosk

Clear information, clearly displayed defines good wayfinding