Archive for the ‘Restaurant Signs’ Category

In-N-Out Goes Retro On Route 66

 Route 66 In-N-Out Sign

Near the beginning of famous Route 66 in San Bernardino in California is In-N-Out Burger #26. Because of the history of the road and the company, when it was time for new signs at this location, the hamburger company famous for their double-doubles and fresh cut fries went back to their beginnings for inspiration.

When In-N-Out started back in 1948 their signs were neon and read “In-N-Out No Delay”. Today with the help of 70-year-old sign company CNP Signs & Graphics, In-N-Out #26 is decked out in signage befitting the golden age of the automobile out there on Route 66.

In order to achieve the authentic look of early In-N-Out signage, CNP designers went to their corporate headquarters in Baldwin Park where early examples of their signs and pictures of their locations are displayed. Armed with hundreds of pictures of the old illuminated signs, the CNP art department settled on a modified marquee sign (a triangular sign that shows two faces off the side of the building) as their centerpiece.

Keeping the original concept of the In-N-Out signs, the new sign has kept not only the early lettering design but also the exposed green neon lettering that reads “No Delay”. Three other signs were also developed incorporating design elements from the early company signs. However, when the designs called for exposed bulbs (think Las Vegas strip in the 60s) a new product was substituted. The design displays the older style brilliance and sparkling light, but the lights themselves are LEDs that dazzle while using less energy and lasting far longer than the old incandescent bulbs ever could.

In-N-Out executives took the design of restaurant #26 down on Route 66 a step further by carrying the vintage theme to the awnings and wall signs as well as the primary signage. The results are consistently retro, but also recognizable as part of the current design theme of signs across all properties. Because of the company’s love for nostalgia, there may be more vintage signs in their future.

So keep your hands on the wheel and your eyes on the road. And if you find yourself on Route 66 you might want to keep your eyes open for those neon signs twinkling in the twilight. Pull on in for a hamburger served with “No Delay”.

News Alert – Signs Still Work

Turns out signs on buildings are still attracting the attention of potential customers.  With so many sexy online ways to promote your business, the stout monument sign, the tried and true channel letters and the always reliable building signs have gotten scant attention in the past few years. 

But not because those avenues for business promotion are not working, says USA Today in a recent article.  “Besides being pretty cheap,” says writer Rhonda Abrams, “they’re persistent.”  So many ads on TV or the web appear burn brightly on your computer screen for a few moments, and then they are gone.  Facebook posts, writes Abrams, get pushed down within an hour. 

But signs stick around – especially if they are from CNP Signs & Graphics.  Once they are installed, they don’t need to be fiddled with or constantly updated like so many social media tools.  A sign, once designed and installed, often doesn’t need to be modified or adjusted for years.  And if you’ve got long-lasting LED lights, you probably won’t have to change the lights for the rest of the decade.

CNP Helps Cook Up Some Bob’s Burgers

To promote Fox’s new animated series, four Fatburger locations were recently re-fitted with  “Bob’s Burgers” signs.  These temporary signs were part of a promotion by Fox and their advertising agency, Mile 9.  Fatburger restaurants in Hollywood, Las Vegas, Chicago and New Jersey were chosen for the make-over, and CNP Sings & Graphics was picked to produce the signs and make the installations.

This isn’t the first time Fox has used reverse product placement. In 2007 Fox converted dozens of 7-Eleven stores into Kwik-E-Marts to promote the Simpsons Movie. For those of you unfamiliar with the Simpson’s world, the Kwik-E-Mart is a fictional convenience store featured on that show.

The Fatburger/Bob’s Burgers project highlights CNP’s capacity for both extremely quick turn-around work, and nation-wide delivery and installation.