Once a customer has reached the place of business, smaller on-premise signs are often used to instruct them which way to go. Placing directional signs at the street can help motorists identify the business and indicate which driveway to use for the entrance. Directional signs can direct traffic to parking areas, drive-thru lanes, registration areas, etc. These signs are very important, especially where there is a possibility of confusion, in keeping traffic flowing smoothly from the street to the final destination.

The format of these signs can vary widely, from simple post and panel systems, to elaborate way-finding signs. Frequently, they will be constructed to match the clients building color and logo scheme. Directional signs are smaller than monument signs, ranging in height from 2 feet to 6 feet, making them easily visible at short distances. These signs are used for conveying directional information, rather than representing a recognized logo.